Dr Aakash Shah is a Lecturer in Business Analytics at the La Trobe Business School, La Trobe University, Melbourne, Australia. His research is centered on enhancing our comprehension of consumer decision-making, particularly in the digital sphere. Dr Shah specializes in developing intricate econometric models that empower businesses to make data-informed choices while contributing to academic theory. His research interests encompass a broad spectrum of consumer behavior dynamics. These include investigating word-of-mouth and electronic word-of-mouth, elucidating the potency of recommendations and online influence. Additionally, he explores destination marketing, scrutinizing how individuals make choices in a globalized world, and his work in choice modeling provides valuable insights into consumer decision-making. He has presented his work at international conferences and has published in peer-reviewed journals such as Annals of Tourism Research, Tourism Recreation Research, Journal of Business Research, Journal of Cross-Cultural Psychology, Journal of Services Research amongst others..

Dr Shah is available to supervise Master of Research and PhD applicants who are familiar with econometric modelling or applied econometrics. Importantly, your research interests should be aligned with his experience and current research interests.