La Trobe University homepage

Mr

Abby Shrivastava

Casual Academic

Marketing

Orcid identifier0000-0002-0290-7883
  • Casual Academic
    Marketing

TEACHING INTERESTS

Subject Development Responsibilities

  • MKT3SEM – Social Marketing
  • MKT5009 – Marketing Strategy and Planning
  • STC5ATS – Strategic Communication Strategy
  • BUS2SMV – Social Media and Visualisation
  • MKT2BBM – Digital Branding and Retailing (online)
  • BUS2TBS – Trends in Modern Business and Society
  • STC2SCP – Strategic Communication Practices
  • MKT2CBE – Consumer Behaviour (online)
  • MKT5009 – Marketing Strategy and Planning
  • BUA4001 – Sustainable Management and Marketing

 

Lecturing and Subject Coordination Responsibilities

  • STC5ATS – Strategic Communication Strategy (+Subject Coordinator)
  • MKT5SMS – Social Media Strategy
  • MKT5CED – Customer Experience Design
  • BUS2SMV – Social Media and Visualisation
  • STC2SCP – Strategic Communication Practices (+Subject Coordinator)
  • STC2SCR – Strategic Communication Research (+Subject Coordinator)
  • STC1CAM – Campaigns: Strategies, Analysis and Design (+Subject Coordinator)
  • BUS3DIG – Digital Business
  • MKT1ADD – Digital Advertising