selected publications
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academic article
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D'Souza CMcCormack STaghian MChu M-TSullivan Mort GAhmed T. An empirical examination of sustainability for multinational firms in China: Implications for cleaner production.
Journal of Cleaner Production.
242.
2020
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D'Souza CMcCormack STaghian MChu MTSullivan Mort GAhmed T. Influence of sustainability scholarship on competencies - An empirical evidence..
Education + Training.
61:310-325.
2019
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Nathawitharana NHuang QOng KVitartas PJayaratne MAlahakoon LMidford SMichalewicz ASullivan Mort GAhmed T. Towards Next Generation Rubrics: An Automated Assignment Feedback System.
Australasian Journal of Information Systems.
21:1-20.
2017
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Ahmed T. Countering Counterfeit Branding: Implications for Public-Sector Marketing.
Journal of Nonprofit and Public Sector Marketing.
28:273-286.
2016
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Ahmed TSullivan Mort GD'Souza C. Consumption of young xin yimin: The role of identity and tacit motives.
Australasian Marketing Journal.
23:311-318.
2015
Full text if available
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D'Souza CMcCormack STaghian MChu M-TSullivan Mort GAhmed T. An empirical examination of sustainability for multinational firms in China: Implications for cleaner production.
Journal of Cleaner Production.
242.
2020
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conference paper
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Sullivan Mort GAhmed TAhmed RD'Souza C. Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens.
AMS World Marketing Congress.
2020
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Ahmed TMort GS. COUNTERING COUNTERFEIT BRANDING: AN UNDERSTANDING INCORPORATING MIMESIS AND CULTURAL APPROPRIATION FOR EMERGING MARKETS.
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING.
245-245.
2016
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D'Souza CGilmore AAhmed T. PROFILING CHINESE CONSUMERS - IMPLICATIONS FOR MNCS SUSTAINABLE PRACTICES.
INNOVATION, ENTREPRENEURSHIP AND DIGITAL ECOSYSTEMS.
594-608.
2016
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Vitartas PAhmed TAlahakoon DMidford SNathawitharana NOng KSullivan Mort G. Using learning analytics to guide learning: an analysis of marketing assignments.
Marketing in a Post-Disciplinary Era.
623-629.
2016
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Sullivan Mort GAhmed TAhmed RD'Souza C. Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens.
AMS World Marketing Congress.
2020
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report