selected publications
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academic article
- Nathawitharana NHuang QOng KVitartas PJayaratne MAlahakoon LMidford SMichalewicz ASullivan Mort GAhmed T. Towards Next Generation Rubrics: An Automated Assignment Feedback System. Australasian Journal of Information Systems. 21:1-20. 2017
- Ahmed T. Countering Counterfeit Branding: Implications for Public-Sector Marketing. Journal of Nonprofit and Public Sector Marketing. 28:273-286. 2016
- Ahmed TSullivan Mort GD'Souza C. Consumption of young xin yimin: The role of identity and tacit motives. Australasian Marketing Journal. 23:311-318. 2015
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conference paper
- Ahmed TMort GS. COUNTERING COUNTERFEIT BRANDING: AN UNDERSTANDING INCORPORATING MIMESIS AND CULTURAL APPROPRIATION FOR EMERGING MARKETS. LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. 245-245. 2016
- D'Souza CGilmore AAhmed T. PROFILING CHINESE CONSUMERS - IMPLICATIONS FOR MNCS SUSTAINABLE PRACTICES. INNOVATION, ENTREPRENEURSHIP AND DIGITAL ECOSYSTEMS. 594-608. 2016
- Vitartas PAhmed TAlahakoon DMidford SNathawitharana NOng KSullivan Mort G. Using learning analytics to guide learning: an analysis of marketing assignments. Marketing in a Post-Disciplinary Era. 623-629. 2016
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report