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Professor Geoffrey Crouch Emeritus Professor, Business School Operations

Geoffrey I. Crouch is Professor of Tourism Policy & Marketing in the La Trobe Business School. Before joining La Trobe University, he previously held joint positions in the Marketing Area and the World Tourism Education and Research Centre of the Faculty of Management at the University of Calgary, Canada (1992-1998), where he also served as Director of the MBA Program. Professor Crouch was also previously at the Graduate School of Management at Monash University, Australia (1988-1992).

He has received several research awards and was also an elected member of the Board of Directors of the Calgary Convention and Visitors Bureau. Professor Crouch has undertaken consulting assignments for organizations such as the Australian Tourist Commission and the Hong Kong Tourist Association. In the area of space tourism, Professor Crouch organized a conference panel at the 2001 Travel and Tourism Research Association Conference on the future of space tourism that included Dr. Buzz Aldrin, Chairman of ShareSpace Foundation.

Professor Crouch has served on the Editorial Policy Board of the Journal of Travel Research and a number of Editorial Review Boards of scholarly journals. He has published numerous academic articles in leading journals including the Journal of Travel Research, Tourism Management, Annals of Tourism Research, and the Journal of Business Research among many others. He is also a co-author of the book, The Competitive Destination: A Sustainable Tourism Perspective (CABI Publishing, 2003).


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