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Associate Professor Jennifer Frost Associate Professor- Management/HRM, Sports Management

Associate Professor Jennifer Frost (nee Laing) has a strong track record in research, with interests including travel narratives; the social dimension of events; rural and regional regeneration through tourism and events; and health and wellbeing.

She has co-authored six research books, co-edited four books and co-written a textbook - Strategic Management of Festivals and Events (Cengage, 2012). Jennifer's most recent book is on royal events (Routledge, 2019), co-authored with Warwick Frost, which explores how their historical development has influenced the way that people view these public events and their role within society. Her work has also been published in high quality journals in her field, such as Annals of Tourism Research, Tourism Management, International Journal of Hospitality Management, Journal of Travel Research and Journal of Sustainable Tourism.

Since 2010, she has been awarded a number of awards for her research including the 2010 CAUTHE (Council for Australasian Tourism and Hospitality Education) Fellows Award for Tourism and Hospitality Research and recognition as an Emerging Scholar of Distinction by the International Academy for the Study of Tourism (IAST) in 2017. Jennifer was also the recipient of the 2013 La Trobe University Research Excellence Award for an Early Career Researcher and the 2017 Mid-Career Researcher Award (joint) from La Trobe Business School.

Jennifer has held a number of important professional and service roles related to her University and academia. She is the Chair of the La Trobe College of Arts, Social Sciences and Commerce Human Research Ethics Sub-Committee and a member of the La Trobe University Human Research Ethics Committee. Jennifer served as a member of the ARC’s Economics and Commerce Research Evaluation Committee for ERA 2018. She is a co-editor of the Routledge Advances in Events Research series and a member of the editorial boards of Journal of Travel Research, Tourism Review International, Tourism Analysis, the International Journal of Spa and Wellness and the Journal of Qualitative Research in Tourism. Jennifer is a Fellow and one of two Australasian Coordinators of the Institute for Religious Tourism and Pilgrimage.

Jennifer is also an experienced supervisor of HDR students, with 9 PhD completions and 1 Honours completion. In 2017, she was awarded the Excellence in Higher Degree Research Supervision award (sole winner) from La Trobe Business School.

selected publications