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Dr Matthew Ruby Lecturer, Psychology, Psychology

My research centers on “the modern omnivore’s dilemma”– the conflict between people’s desire for meat and the costs of indulging this desire. In particular, I investigate how people decide which (animal) foods are acceptable to eat and which are not, how people reconcile the dissonance between loving meat and loving animals, and how omnivores and vegetarians perceive one another. Alongside my main program of research, I also have a keen interest in emotional and physical well-being, and how people can be encouraged to make more sustainable food choices.

Contact Hours
Tuesdays 2-3
Thursdays 1-2


Research Areas research areas