Ninh Nguyen is Lecturer in Marketing at Department of Entrepreneurship, Innovation and Marketing, at La Trobe Business School. Prior to joining La Trobe University, he worked as Lecturer at Vietnam University of Commerce, Vietnam and Sessional Academic Staff at Swinburne University of Technology, Australia.
He teaches and publishes in the areas of consumer research, social and environmental marketing, environmentally sustainable behaviour and financial services marketing. His research has appeared in internationally recognised journals such as Journal of Retailing and Consumer Services, Marketing Intelligence & Planning, International Journal of Consumer Studies, Journal of Strategic Marketing, Journal of Consumer Behaviour, Sustainability and Asia Pacific Journal of Marketing & Logistics. He has also been involved in several research projects funded by universities and organisations in Vietnam.