The purpose of this study is to examine the importance of social ties in encouraging innovative behaviour. There is limited empirical evidence of the interrelation between these two constructs in current academic literature. This research hypothesizes such relationship in higher academic institutions. To enhance innovativeness of academic staff within universities or R&D institutions, we examined the role of social ties in fostering innovativeness as a main factor in entrepreneurial activities. A survey was sent via a hyperlink to the target sample, facilitated by empirical analysis using correlation and regression analysis. It can be concluded that there is a significant relationship between spending time with social contacts and innovativeness. Limitations and further research are cited to enhance the understanding of the interrelation of the constructs.