The ‘Growing Together’ Evaluation: Phase One
Additional Document Info
The Growing Together kit has been designed to guide prospective and new parents from conception until their child is one year of age. The kit includes three components: an A4 sized book that covers the journey from conception to one year of age; an ‘App’ that has been specifically designed for the project and a children’s story book written by Mem Fox, titled ‘Ten little fingers and ten little toes’. It has four modules – one each for preconception, pregnancy, parenting, and one for professionals. The ‘App’ is interactive, and has push notifications, links to various appropriate sites and many other features.
The Women’s contracted the Judith Lumley Centre (JLC) at La Trobe University to evaluate the kit, exploring the impact of the kit on a range of outcomes.
This project aimed to evaluate the Growing Together kit using a mixed methods approach to examine the ongoing suitability of the content, design and delivery of the kit, as well as to explore the impact on a range of outcomes (as described below). The evaluation consists of three components:
Component A: distribution of 500 Growing Together kits via a cluster randomised controlled trial (RCT) to 500 first time mothers, with matching data collected from another 500 first time mothers who did not receive the kit.
Component B: an evaluation of the views and experiences of key stakeholders.
Component C: after completion of Component A, roll out of the remaining 1500 Growing Together kits to all women booking for pregnancy care (primiparas and multiparas).
The project is examining a number of outcomes that could potentially be impacted by the kit. These include parents’ views and experiences of the care and information received during pregnancy, birth and postnatal period; parents’ views and experiences of the Growing Together kit; experience of motherhood; maternal-infant and paternal-infant attachment; developmental, emotional and physical health of babies (including infant feeding and infant temperament – sleeping, crying, settling) from birth to 12 months; parental knowledge and confidence, as well as their emotional and physical wellbeing and health-seeking behaviour from pregnancy to 12 months postpartum; and parental behaviour and feelings during pregnancy and first year of parenting.
Component A involves data collection at 2 months (Phase One), 6 months and 12 months postpartum. This report presents data from Phase One of the study, which includes the two-month postal survey of Component A.