Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty Academic Article uri icon

authors

  • Chuah, Stephanie Hui-Wen
  • Rauschnabel, Philipp A
  • Marimuthu, Malliga
  • Thurasamy, Ramayah
  • Nguyen, Bang

publication date

  • 2017