Potential Market Analysis of 300 mp Alternators
Additional Document Info
This marketing project addresses Milspec Australia’s 300 amp Alternators, which comprises a significant contribution in Australian heavy vehicle market. The purpose of this research is to investigate its strategic market positioning, find out the potential market for the alternators and provide marketing strategies. This report sheds some light on how to improve Mispec’s alternators market share and combat present marketing problems by comparing competitors’ products, its specifications and prices.