Market attractiveness for composite lid products in Australia
Additional Document Info
This marketing report examines the market attractiveness of the D-class composite products, introduced by Terra Firma, in Australia. The aim is as follows: The primary objective of this report is to investigate the potential for introducing new heavy-duty D-Class composite products (Terra Firma Freeway D-400) in new – industry segments, i.e. Australian ports, airports and road authorities. Secondly, to examine the profiles of major rivals and present a more concrete view of the intensive industrial competitive threats. . Competitive intelligence on key potential customers, i.e. ports and airports, is also presented to shape the focus of future market development efforts. Thirdly, to empirically provide an overview of market attractiveness by conducting an online market survey and additional telephone interviews. Finally, to investigate the market potential for the international markets (Singapore, Malaysia, Thailand and Vietnam).