The role of online social networking in the recruitment context Chapter uri icon

Book Title

  • Trends and innovations in marketing information systems


  • The usage of online social networking has increased as more people use digital technology to access and store information. In this chapter, the way recruiting services are being used by online social networks is discussed. This chapter utilizes the theoretical framework of social cognitive theory to understand the factors affecting intentions to adopt online social networking recruiting services. The chapter discusses the role of online behavioral advertising, ethical orientation, social influencers and online privacy concerns to see who they affect behavioral intentions. The results of the study reported in the chapter extend current understanding about online recruitment to see how social networks are an important part of the adoption process. The chapter provides practical and managerial insights into the role of online social networking in the recruitment context.

publication date

  • 2015