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Associate Professor Peter Vitartas Associate Professor Marketing, Entrepreneurship Innovation & Marketing

Peter has over twenty years experience in higher education having taught and worked in the field of marketing but more recently working in management roles related to quality and accreditation.

His current research interests include marketing and public policy, community and economic development, social marketing and learning analytics in higher education.

He has published extensively and presented at national and international conferences in areas covering marketing management and public policy, customer satisfaction, media and time use, services and direct marketing, tourism and business education. His articles have been published in the Journal of Business Research, Sport Management Review, Journal of Gambling Studies, International Journal of Mental Health and Addiction, International Gambling Studies, Communication, Politics and Culture, International Journal of Public Sector Management, Journal of Rural Studies, Journal of Economic and Social Policy, Contemporary Issues in Business and Government, Review of International Comparative Management, Australasian Journal of Business and Social Enquiry and the Journal of Management and Organization.

Prior to joining academia, Peter worked in Sydney and London in a number of marketing management positions for local and international companies. He has extensive experience in market research and he has been actively involved in research consultancies for both local and national organisations. Peter has served on editorial boards, been a director of the Northern Rivers Business Enterprise Centre and currently serves on the Victorian committee of the Australian Market and Social Research Society.


selected publications