subject area of

• A Study of Older Australians’ Volunteering and Quality of Life: Empirical Evidence and Policy Implications  Academic Article
• A comparative analysis of experts’ and consumers’ perceptions of regionality in Australian wine purchase decisions  Academic Article
• A comparison of brand equity strength across consumer segments and markets  Academic Article
• A knowledge‐based approach to domain‐specialized information agents  Academic Article
• Advancing entrepreneurial marketing  Academic Article
• Advertising implications and design of messages  Academic Article
• Aggressive and Prudential Marketing Strategy for Financial Services  Academic Article
• Antecedents of a sport volunteer's sense of community  Academic Article
• Antecedents to export information generation: a cross-national study  Academic Article
• Auctioneer strategy and pricing: evidence from an art auction  Academic Article
• Building societies: New strategies for a competitive era  Academic Article
• CEO pay inequity, CEO-TMT pay gap, and acquisition premiums  Academic Article
• Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets  Academic Article
• Choosing between line extensions and second brands: the case of the Australian and New Zealand wine industries  Academic Article
• Continuance use intention of cloud computing: Innovativeness and creativity perspectives  Academic Article
• Corporate Social Responsibility: Corporate Reputation, Business Performance, and Public Policy  Academic Article
• Countering Counterfeit Branding: Implications for Public-Sector Marketing  Academic Article
• Critical success factors of temporary retail activations: A multi-actor perspective  Academic Article
• Customers, Strategy and Performance  Academic Article
• Delivering strategic change in complex sport environments: Country Racing Victoria  Academic Article
• Demand elasticities in international marketing: A meta-analytical application to tourism  Academic Article
• Destination Brand Identity, Values, and Community: A Case Study From Rural Victoria, Australia  Academic Article
• Determinants of Sports Sponsorship Response  Academic Article
• Developing a Quality of Life Measure to Assess the Impact of Community Services: The Case of Australian Community Banks  Academic Article
• Do Space Hotels Differ From Hotels on Earth? The Mystery is Solved  Academic Article
• Dynamic capabilities in aged care service innovation : the role of social assistive technologies and consumer-directed care strategy  Academic Article
• Editorial: Entrepreneurship and sport business research: Synthesis and lessons: Introduction to the special journal issue  Academic Article
• Effects of Stability and Controllability Attribution on Service Recovery Evaluation in the Context of the Airline Industry  Academic Article
• Efficiency, customer service and financial performance among Australian financial institutions  Academic Article
• Environmental determinants of open innovation in Dubai SMEs  Academic Article
• Environmental threat appeals in green advertising The role of fear arousal and coping efficacy  Academic Article
• European Journal of Marketing  Journal
• Evaluating Internet information services in the Asia‐Pacific region  Academic Article
• Examining the role of empathy on third-country nationals’ foreign product purchase behaviour  Academic Article
• Expectations and Satisfaction in Channel Member Relationships in the Victorian (Australia) Fruit Industry  Academic Article
• Exploring the “black box” of customer co-creation processes  Academic Article
• Export Information Use: A Five-Country Investigation of Key Determinants  Academic Article
• Familiness as a form of value for wineries: a preliminary account  Academic Article
• Food literacy, healthy eating barriers and household diet  Academic Article
• Franchising in Ukraine  Academic Article
• Future research directions in tourism marketing  Academic Article
• Future scenarios of the collaborative economy: Centrally orchestrated, social bubbles or decentralized autonomous?  Academic Article
• GIS Applications in Tourism Marketing: Current Uses, an Experimental Application and Future Prospects  Academic Article
• Gender Entrepreneurship and Global Marketing  Academic Article
• Globalisation and globesity: the impact of the 2008 Beijing Olympics on China  Academic Article
• Guest editorial  Academic Article
• Health Belief Model: Evaluating Marketing Promotion in a Public Vaccination Program  Academic Article
• Health Marketing Quarterly  Journal
• Holland's Personality Theory and the Prediction of Tourism Behavior  Academic Article
• How the tone and wording of advertisements interact  Academic Article
• Implementation of service profit chain initiatives in a franchise system  Academic Article
• Industrial Marketing Management  Journal
• Influence of made with renewable energy appeal on consumer behaviour  Academic Article
• Integrating Precautionary Principle Approach in Sustainable Decision Making Process  Other Publication
• Integrating Precautionary Principle Approach in Sustainable Decision-Making Process: A Proposal for a Conceptual Framework  Academic Article
• International Journal of Advertising  Journal
• International Journal of Bank Marketing  Journal
• International Journal of Sports Management and Marketing  Journal
• International Marketing Review  Journal
• International sport management: creating an international learning and teaching community  Academic Article
• International sport marketing: practical and future research implications  Academic Article
• Internet Research  Journal
• Investigating and classifying clients' satisfaction with business incubator services  Academic Article
• Journal of Advertising Research  Journal
• Journal of Business Research  Journal
• Journal of Business and Industrial Marketing  Journal
• Journal of Euromarketing  Journal
• Journal of Food Products Marketing: innovations in food advertising, food promotion, food publicity, food sales promotion  Journal
• Journal of Global Marketing  Journal
• Journal of Hospitality Marketing and Management  Journal
• Journal of International Consumer Marketing  Journal
• Journal of International Marketing  Journal
• Journal of Macromarketing  Journal
• Journal of Marketing Communications  Journal
• Journal of Nonprofit and Public Sector Marketing  Journal
• Journal of Product and Brand Management  Journal
• Journal of Promotion Management: innovations in planning and applied research  Journal
• Journal of Retailing and Consumer Services  Journal
• Journal of Service Management  Journal
• Journal of Service Research  Journal
• Journal of Services Marketing  Journal
• Journal of Travel and Tourism Marketing  Journal
• Journal of Wine Research  Journal
• Journal of the Academy of Marketing Science  Journal
• Journey into Parenthood: Commodification of Reproduction as a New Tourism Niche Market  Academic Article
• Learning, Innovation and Competitive Advantage in Not-for-Profit Aged Care Marketing: A Conceptual Model and Research Propositions  Academic Article
• Leveraging medium-sized sport events to attract club participants  Academic Article
• Making the Most Out of Export Information: An Exploratory Study of UK and New Zealand Exporters  Academic Article
• Managing Service Quality  Journal
• Marketing Intelligence and Planning  Journal
• Marketing Letters  Journal
• Marketing Strategy and Company Performance: A Discriminant Analysis in the Retail Financial Services Industry  Academic Article
• Marketing orientation and arts organisations: the case for business sponsorship  Academic Article
• Message framing: keeping practitioners in the picture  Academic Article
• Mobile Communications: A Study of Factors Influencing Consumer Use of m-Services  Academic Article
• Multiple Stakeholder Perspectives on Cultural Events: Auckland's Pasifika Festival  Academic Article
• Networking capability and international entrepreneurship: How networks function in Australian born global firms  Academic Article
• Oh Mr Porter! A Re‐Appraisal of Competitive Strategy  Academic Article
• Post-event behavioural intentions of participants in a women-only mass participation sporting event  Academic Article
• Predicting Intended and Actual Travel Behaviors: An Examination of Chinese Outbound Tourists to Australia  Academic Article
• Preventive Innovation: An Australian Case Study on HPV Vaccination  Academic Article
• Pro-environmental purchase behaviour: The role of consumers' biospheric values  Academic Article
• Product placement in US and New Zealand television soap operas: an exploratory study  Academic Article
• Promotion and Demand in International Tourism  Academic Article
• Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation  Academic Article
• Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings  Academic Article
• Relationship strength between a customer and service worker: Does gender dyad matter?  Academic Article
• Retail Financial Services Segmentation  Academic Article
• Satisfaction in performing arts: the role of value?  Academic Article
• Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective  Academic Article
• Semantic processing performance of Internet machine translation systems  Academic Article
• Service Business: an international journal  Journal
• Service Industries Journal  Journal
• Service worker role in encouraging customer organizational citizenship behaviors  Academic Article
• Services Marketing Quarterly  Journal
• Social media and value co-creation in multi-stakeholder systems: a resource integration approach  Academic Article
• Socio-emotional and operational demands on service employees  Academic Article
• Sports bettors' responses to sports-embedded gambling promotions: Implications for compulsive consumption  Academic Article
• Sustainability Living in a Carbon-Priced Economy: “Shoulds” and “Woulds,” Making Amends and Sustainability Guilt  Academic Article
• Symbolic isomorphism and legitimacy: New Zealand's Ice Blacks and Ice Fernz  Academic Article
• The Expert Wine Taster  Academic Article
• The Value of Codesign: The Effect of Customer Involvement in Service Design Teams  Academic Article
• The allure of an 'overseas sweetheart': a Liverpool FC brand community  Academic Article
• The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts  Academic Article
• The dynamics of sport marketing  Editorial Article
• The effect of pro-environmental attitudes and eco-labelling information on green purchasing decisions in Australia  Academic Article
• The humour tourist: A conceptualisation  Academic Article
• The impact of endorsement on a sport-based social marketing campaign  Academic Article
• The influence of cultural values on green purchase behaviour  Academic Article
• The relationship between informational justice, recovery satisfaction, and loyalty: the moderating role of failure attributions  Academic Article
• The role of interorganizational citizenship behaviors in the innovation process  Academic Article
• The role of psychological empowerment in climate-protective consumer behaviour: An extension of the value-belief-norm framework  Academic Article
• The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach  Academic Article
• Tourism, Competitiveness, and Societal Prosperity  Academic Article
• Towards an understanding of cross‐national similarities and differences in export information utilization  Academic Article
• Travel Activity Preferences of Chinese Outbound Tourists for Overseas Destinations  Academic Article
• Travel Behavior in Troubled Times: The Role of Consumer Self‐Confidence  Academic Article
• Typologies of Banner Advertisements’ Attributes: A Content Analysis  Academic Article
• Understanding the Role of Involvement in Customer Repurchase of the Performing Arts  Academic Article
• What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain  Academic Article
• “It’s not black and white”: Public health researchers’ and ethics committees’ perceptions of engaging research participants online  Academic Article
• “Owned by …”: Country of Origin's New Cue  Academic Article