I have strengths in academic governance, research, teaching undergraduate and postgraduate courses, as well as supervising masters and doctoral theses.

My teaching and research activities are reasonably diverse. First and foremost, I consider myself an organizational theorist. Put simply, I tend to study organizations more than people. My specializations are in interorganisational relationships and systemic governance (i.e., the competition, cooperation and exercise of power between organizations). My other areas of expertise relate to sponsorship and ambush marketing, and consumer behavior.